Brazil is a country deeply connected to nature. Home to six unique biomes, its landscapes and biodiversity are an essential part of its identity. For Vale, protecting these ecosystems is a commitment to a more sustainable future.
But our connection with nature goes far beyond the forests. Trees are part of everyday Brazilian life. They stand on street corners, in public squares, backyards and gardens. They provide shade, bear fruit, inspire memories and even lend their names to Brazilian families. From the most majestic species to the simplest neighborhood tree, they are deeply rooted in our culture and personal stories.
Inspired by these connections, Vale partnered with Globo to create “Um Brasil de Árvores” (A Brazil of Trees), a project celebrating the extraordinary relationships between Brazilians and their trees.
The campaign unfolded across television and digital platforms. On Domingão com Huck, Luciano Huck shared two remarkable stories over two Sundays, bringing these personal connections to a national audience.
On social media, singer Gaby Amarantos became the campaign's digital host, traveling through Pará to meet three people whose lives were uniquely connected to trees. Alongside these episodes, we developed a series of creative digital stories exploring how trees shape Brazilian culture, everyday life and memories.
PRINCESS DIANA’S TREE
For over 40 years, Geovanys has dedicated his life to caring for the Amazon rainforest. Among the countless trees he has nurtured is a Brazil nut tree planted by Princess Diana and Prince Charles during their visit to Pará. Geovanys helped prepare the soil and witnessed the planting, creating an unforgettable connection between a royal encounter, a remarkable tree, and a lifetime devoted to nature.
THE LEGEND OF THE WALKING PALM
Tonny Cardoso is a native forest guide in Carajás, whose deep knowledge of the Amazon goes beyond its trees and wildlife. Among the many stories he shares is the legend of the Paxiúba, a remarkable palm tree associated with the spirit of Milomaqui, an Indigenous boy known for his beautiful singing voice. According to the legend, sacred flutes made from the tree preserve his melodies, keeping the forest's ancestral stories alive.
Tonny Cardoso is a native forest guide in Carajás, whose deep knowledge of the Amazon goes beyond its trees and wildlife. Among the many stories he shares is the legend of the Paxiúba, a remarkable palm tree associated with the spirit of Milomaqui, an Indigenous boy known for his beautiful singing voice. According to the legend, sacred flutes made from the tree preserve his melodies, keeping the forest's ancestral stories alive.
ROOTED IN TRADITION
In Pará, sisters Thainara and Thayse Vasconcelos share a special connection with nature through their cultivation of native peppers. More than a source of food and income, their work celebrates local traditions, preserves ancestral knowledge and shows how the forest can be part of everyday life, connecting generations through its flavors and stories.