At Rock in Rio 2026, Vale sponsored ECCO by LightWire, an immersive performance combining dance, technology, and light to celebrate the beauty of nature. The brand also created an interactive experience at the festival, inviting audiences to learn more about environmental protection.
My creative work included digital content promoting the experience throughout the year, with a special focus on developing a film designed for the giant LED screens of the World Stage and Sunset Stage, bringing Vale's connection to nature into one of the world's biggest music festivals.
Combining AI-generated visuals, real footage, and cinematic techniques such as match cuts, the 30-second film draws a powerful parallel between the spectacle of Rock in Rio and the extraordinary performances unfolding every day across Brazil’s natural ecosystems.
Through this visual connection, the film highlights one of Vale’s key environmental commitments: protecting forests and keeping them standing, so nature’s greatest show can go on.
30-second film screened on the Main Stage at Rock in Rio 2026.
Over several months, Vale’s social media channels kept the excitement building through a series of engaging content designed to spark curiosity and anticipation. By tapping into trending formats and cultural conversations, the campaign connected with audiences in fresh and relevant ways.
The hero film was also featured across social media, strengthening the connection between the digital campaign and the upcoming Rock in Rio experience.